eBuddy Appoints New Director of Worldwide Sales


Amsterdam, The Netherlands (PRWEB UK) 19 July 2012

eBuddy (http://www.ebuddy.com), a provider of web and mobile messaging worldwide, today announced the appointment of Marita van Wijngaarden as the companys new Director of Worldwide Sales, where she will be responsible for leading the sales and ad trafficking teams and managing all international advertising sales. Van Wijngaarden brings more than 25 years of sales and marketing experience leading both online and offline ad sales teams, which she will apply toward driving global advertising sales for eBuddy with a strong focus on both the automated and premium ad market.

eBuddy is among the most popular instant messengers in the world with more than 30 million users every month, and offers unique opportunities for premium brands and advertisers who want to target a young, highly engaged, socially relevant audience in more than 200 countries, said Sytse Zuidema, COO of eBuddy. Todays announcement of Marita van Wijngaarden as Director of Worldwide Sales is a direct reflection of the accelerated growth eBuddy has experienced as a publisher in the web and mobile advertising market.

eBuddy Audience

eBuddy features a young audience with 44 percent of users between 18 to 24 years old, of which 56 percent are students. eBuddy users login to eBuddy Chat an average of 24 times each month, and the average time of engagement per session on eBuddy Chat is 59 minutes. The eBuddy audience is also socially relevant with an average of 220 contacts per user, and over 97 percent of eBuddy users actively engaged on social networks.

The advertising opportunities that eBuddy offers to brands and advertisers are second-to-none in terms of age group, user engagement, and social relevance, and Im excited to join eBuddy at such an important time in the companys development, said Van Wijngaarden. We will continue to leverage eBuddys core advertising competencies in automated trade, while also working with the more than 50 local, specialized sales houses around the world that represent eBuddy in the premium advertising market on both web and mobile.

Prior to eBuddy, Van Wijngaarden served as Managing Director at WebAds, an interactive advertising company, where she was responsible for the Dutch subsidiary, and also prior to that led the companys sales and operations. Prior to WebAds, Van Wijngaarden held the position of Sales Director at SanomaMedia, where she was responsible for managing the sales and B2B marketing activities for seven different publications. She earned a Bachelor degree in Marketing Communications from Eindhoven University, and a Marketing degree from the Netherlands Institute of Marketing (NIMA).

To learn more about advertising opportunities with eBuddy, please visit http://www.ebuddy.com/advertising.html to download the eBuddy Media Kit.

About eBuddy

eBuddy provides web and mobile messaging for everyone, everywhere – processing over 17 billion messages a month to more than 30 millions users worldwide. The companys earliest product, eBuddy Chat, is the worlds first, independent, browser-based instant messaging service. This multi-chat network supports Facebook Chat, MSN, Google Talk, Yahoo Messenger, MySpace, ICQ and AOL in one aggregated interface via the Web, mobile platforms including iOS, Android, J2ME and mobile Web-enabled devices.

eBuddy XMS (http://www.ebuddyxms.com) is a free, real-time messaging app for smartphones that eliminates all SMS fees for unlimited messaging. eBuddy XMS is currently available for iOS, Android, BlackBerry, Nokia and Windows Phone 7 devices.

Founded in 2003 and based in Amsterdam, San Francisco and Singapore, eBuddy is a privately held company backed by Prime Ventures and Lowland Capital Partners. Like us on Facebook, follow us on Twitter or learn more at http://www.ebuddy.com.







eBuddy Deepens Management Team with New Chief Operations Officer


Amsterdam (PRWEB UK) 27 June 2012

eBuddy (http://www.ebuddy.com), a provider of web and mobile messaging worldwide, today announced the appointment of Sytse Zuidema as the companys new Chief Operations Officer, where he will be responsible for leading the management team, and for overseeing all day-to-day company operations including sales, marketing, product development and administrative functions. Zuidema brings more than 20 years of multi-national experience leading high performing operational teams in the telecoms and ICT (International Communications Technology) sector, which he will apply toward driving eBuddys near-term financial performance, as well as the companys long-term growth and value.

The messaging landscape has evolved dramatically since eBuddy Chat became the worlds first, independent, browser-based instant messaging service, said Jan-Joost JJ Rueb, CEO and co-founder of eBuddy. Todays announcement of Sytse Zuidema as COO is a direct reflection of the accelerated growth eBuddy has experienced over the last few years, and helps us capitalize on exciting opportunities ahead for eBuddy XMS especially in the emerging markets such India, where revenues from mobile services such as SMS are projected to hit $ 30 billion in 2016.

Accelerated Growth

Zuidema joins eBuddy at a pivotal phase in the companys development. The appointment of Zuidema positions eBuddy to further capitalize on its core strengths in the expanding global mobile messaging market, as the company experiences strong growth and sees downloads of its eBuddy XMS product soar. eBuddy XMS is a free, real-time messaging app for smartphones that eliminates all SMS fees for unlimited messaging, and represents the next chapter in the companys successful history of delivering a superior mobile messaging service. eBuddy will continue to give full support to its full suite of eBuddy Chat products, which are recognized as one of the leading instant messaging aggregator solutions in the market and account for over 250M registered users.

The opportunities that eBuddy has, both in the very near term and far into the future, drove my decision to join the management team, said Zuidema. eBuddy has the right team, technology and business model to transform the mobile messaging industry, and I am excited to be joining such a dynamic organization and contribute to its international growth and success.

Prior to eBuddy, Zuidema served as Chief Commercial Officer for Dutch cable operator, Casema, and played a significant role at the company during a 2006 merger that lead to the $ 2.6 billion (2.1 billion) sale of the company. Zuidema has held additional positions including founder, general manager, and co-investor at various small and medium telecom and ICT enterprises. He earned a Masters degree in Mechanical Engineering from the Delft University of Technology.

To learn more about eBuddy, please visit http://www.ebuddy.com.

About eBuddy

eBuddy provides web and mobile messaging for everyone, everywhere – processing over 17 billion messages a month to more than 30 millions users worldwide. The companys earliest product, eBuddy Chat, is the worlds first, independent, browser-based instant messaging service. This multi-chat network supports Facebook Chat, MSN, Google Talk, Yahoo Messenger, MySpace, ICQ and AOL in one aggregated interface via the Web, mobile platforms including iOS, Android, J2ME and mobile Web-enabled devices.

eBuddy XMS (http://www.ebuddyxms.com) is a free, real-time messaging app for smartphones that eliminates all SMS fees for unlimited messaging. eBuddy XMS is currently available for iOS, Android, BlackBerry, Nokia and Windows Phone 7 devices.

Founded in 2003 and based in Amsterdam, San Francisco and Singapore, eBuddy is a privately held company backed by Prime Ventures and Lowland Capital Partners. Like us on Facebook, follow us on Twitter or learn more at http://www.ebuddy.com.